Kate Humble backs Surrey Hills tourism push

TV PRESENTER Kate Humble visited the Surrey Hills on Friday (October 14) to show her support for a new tourism initiative, named Our Land. The campaign aims to raise awareness and boost economies within various Areas of Outstanding Natural Beauty in the UK.

Hosted at The Merry Harriers in Hambledon, the event featured appearances by Ms Humble, South West Surrey MP Jeremy Hunt and Visit England’s chief executive James Berresford.

Kate Humble said “What this is, is a very clever way of encouraging people to come to the countryside, to spend their money in the countryside, to celebrate and protect the countryside, particularly in Surrey and the south east.”

Mr Berresford added: “2012’s going to be a really important year.

“Clearly the eyes of the world will be trained on this country because of the Olympics and if we don’t use that to showcase what is the very best of this country then we are doing something wrong.”

“In the UK we have some of the world’s most beautiful landscapes on our doorstep,” says Kate. “Not only are these wonderful places to enjoy Britain’s nature at its best, they are also packed full of interesting stories about thousands of years of human life.”

More than a third of the South East is officially classified as Protected Landscape – this consists of two National Parks and seven AONB, including the Surrey Hills.

Our Land unites and celebrates the nine protected landscapes of the region in a new central tourism website at www.our-land.co.uk.