15 May The importance of pricing your property correctly

One of the most critical aspects of selling your property is pricing it correctly. Setting the right price when going to market is crucial to attracting potential buyers, securing viewings, and achieving a successful sale. The market is constantly changing, and if you’re new to it, it can be really difficult to work out what your home is worth.

If you’re thinking of moving, renting or buying, and want some home inspiration take some time to browse our properties available in Virginia Water and the surrounding areas. If you have any questions, you can also visit our award-winning website or call us on 01344 843000 or email us.

In essence, failing to properly price a property from the outset can have adverse consequences such as selling it too quickly for a poor price or struggling to attract potential buyers, resulting in a prolonged selling period – and sometimes being unable to sell at all.

So, for anyone new to the market, in this blog post we’ll use our expertise to explain why pricing your property correctly is so important and how to do it effectively…

Firstly, setting the correct price is essential for attracting potential buyers to your property. If you price your property too high, you may discourage buyers from viewing it, as they may assume it falls out of their budget or not worth the price. On the other hand, if you price it too low, you may attract a lot of interest, but you may also miss out on potential profit, and profit of course can be useful if you’ve got another home in mind that you’d like to buy.

Pricing your property correctly is also essential for standing out in the market. If your property is priced too high compared to similar properties in the area, buyers may overlook it. If it’s priced too low, buyers may question the quality of the property or wonder if there’s something wrong with it.

To secure viewings, you need to make sure your property is priced correctly. If the price is right, you’ll attract more potential buyers, which will increase the likelihood of securing viewings. This is especially important in a competitive market, where properties are selling quickly.

Ultimately, the goal of pricing your property correctly is to achieve a successful sale. A successful sale means selling your property for the best possible price in the shortest amount of time. If you price your property too high, you may end up with a property that sits on the market for a long time, costing you money in the process. If you price it too low, you may sell quickly, but you may not achieve the best possible price.

So, how do we guide you to price your property correctly? Here are some insider tips from the team here at Barton Wyatt:

1. Research the local market
   The first step is detailed research of the local market. Luckily for you, if you’re looking to buy a property in Virginia Water or the surrounding areas we’ve already got this knowledge in the bag for you. This includes understanding all of the house prices in the area (and in further detail of price per square foot/metre), what similar properties are selling for, and the demand for properties within the same area.
2. Consider your property’s unique features
   When pricing your property, you should also consider its unique features. If your property has features that make it stand out from the rest, you may be able to price it slightly higher than similar properties in the area.
3. Be realistic in your expectations
   It’s important to be realistic when pricing your property. You should aim to achieve the best possible price, but you also need to be aware of the market conditions and what buyers are willing to pay. With decades of valuations under our belts we can discuss with you what to expect at the moment in time, which can quickly change based on time of the year or as we’ve seen over the years, various economic impacts.
4. Use a reputable estate agent
   Using a reputable estate agent is also essential for pricing your property correctly. (so, ensure to choose Virginia Waters leading estate agents who have been here in the heart of the area since 1965). By selecting an estate agency with the years of experience that we have, will be able to provide you with an in-depth knowledge of the local market and expert advice on pricing your property.

So, as you can see pricing your property correctly is crucial to achieving a successful sale and not just a figure plucked out of the sky, contact us today to see what your home is worth, we’ll be happy to help.

GET IN TOUCH

If you are thinking of moving in or out of the area, make sure you take a look at our amazing catalogue of properties for sale in Virginia Water and the surrounding areas. If you’d like to speak to someone about properties to let in Virginia Water, a member of our expert team would be happy to help. You can call us on 01344 843000 or email us. You can also follow us on Facebook, Twitter, Instagram, and LinkedIn.