Spring into Sold! How to sell your home this summer

As the days grow longer and the weather warms up, we find that the property market starts to heat up and more requests come in to our team. With strategic planning and the right approach, you can capitalise on the summer season to sell your home successfully. There is one key thing you need to do right at the start of selling your home, and that is to ensure it is priced correctly.

If you’re thinking of moving, renting or buying, and want some home inspiration take some time to browse our properties available in Virginia Water and the surrounding areas. If you have any questions, you can also visit our award-winning website or call us on 01344 843000 and email us.

The importance of pricing your property correctly

One of the most critical aspects of selling your property is pricing it correctly. Setting the right price when going to market is crucial to attracting potential buyers, securing viewings, and achieving a successful sale. The market is constantly changing, and if you’re new to it, it can be really difficult to work out what your home is worth and how to price it.

Tips for pricing your property correctly

Research the local market

Understand all of the house prices in the area and what similar properties are selling for. 

Consider your property’s unique features

Highlight any features that make your property stand out from the rest.

Be realistic in your expectations

Understand market conditions and what buyers are willing to pay.

Use a reputable estate agent

Choose an experienced estate agent (us!) who can provide expert advice on pricing your property.

How does pricing your home correctly ensure that you attract potential buyers, stand out in the market, secure viewings and make a successful sale?

Attracting potential buyers starts with setting the correct price, as pricing your property too high may deter buyers who perceive it as out of their budget, while pricing it too low could lead to missed profit opportunities. Moreover, standing out in the market requires strategic pricing; if your property is priced too high, it risks being overlooked, while pricing it too low may raise doubts about its quality. Securing viewings hinges on pricing, as the right price attracts more potential buyers, particularly crucial in competitive markets where properties sell rapidly.

Ultimately, the goal of pricing your property correctly is to achieve a successful sale. A successful sale means selling your property for the best possible price in the shortest amount of time. If you price your property too high, you may end up with a property that sits on the market for a long time, costing you money. If you price it too low, you may sell quickly, but you may not achieve the best possible price.

Pricing a home isn’t just plucking a number…

It’s crucial to recognise that pricing your property isn’t simply about crunching numbers; it’s a strategic process. Behind every listing price lies a meticulously crafted plan aimed at achieving optimal results. This strategy involves a comprehensive analysis of market trends, competitor pricing, and the unique attributes of your property. It’s about understanding the intricacies of buyer behaviour and positioning your home strategically within the market landscape. By adopting a strategic approach to pricing, we can help you to effectively capture buyer interest, generate competitive offers, and ultimately secure a successful sale. It’s not just about the figures on paper; it’s about orchestrating a well-thought-out strategy that maximises your property’s selling potential and sets the stage for a seamless transaction.

If you’re ready to spring into action and sell your home this summer, contact us today for a free market appraisal of your home and find out what your property is worth.


If you are thinking of moving in or out of the area, make sure you take a look at our amazing catalogue of properties for sale in Virginia Water and the surrounding areas. If you’d like to speak to someone about properties to let in Virginia Water, a member of our expert team would be happy to help. You can call us on 01344 843000 or email us. You can also follow us on Facebook, XInstagram, and LinkedIn.